Which barriers keep you from starting conversations with patients about peripheral neuropathy? We’ve spoken with plenty of pharmacists, and many of them share the same sentiments when it comes to raising awareness about neuropathy and marketing for pharmacists.
There aren’t enough hours in the day. I don’t feel comfortable selling products. I’m not sure where to start. Sound familiar?
If you’ve put off telling your customers about peripheral neuropathy and our value-added, at-home, cash-based NeuropaCalm Care Program, this article’s for you. It’s also for pharmacists who want to increase sales and continue generating momentum through value-added services. With this in mind, let's talk about diabetic feet.
Disruption and Adaptation
Bringing new value-added services to your pharmacy can feel overwhelming, even disruptive. But the biggest disruptions in the pharmacy space are already underway. They involve factors like big-box pharmacies and the advent of retailers like Walmart and Amazon into the pharmaceutical space.
How do you face such disruptions head-on? By remaining flexible, creative, and innovative when it comes to your facility’s offerings. As an independent pharmacist, people look to you for more than a quick fix. They see you as a trusted pillar of the community — a medical professional who treats people as individuals, not numbers.
The most successful independent pharmacies understand what attracts repeat customers and then they double down on these aspects of their business model. They offer value-added services that corporate entities like Amazon can’t. To do this, you must cultivate a willingness to adapt, bringing more value and personalized care to your patients daily.
Pharmacies that refuse to change won’t thrive. But yours can. How? By embracing value-added services, individualized care, and test-to-treat, at-home, cash-based programs like the NeuropaCalm Care Program.
Your Pharmacy Is a Healthcare Destination
As a trusted healthcare professional, you’re an esteemed member of your community. But let’s face it, you can’t run on autopilot today and expect to see the profit margins that once seemed virtually guaranteed. Today’s pharmacies have transformed into healthcare destinations.
What does this mean for your practice? You are expected to do far more than fill prescriptions. A new emphasis on clinical services and value-added offerings means you must up your game. This can be achieved in various ways, from automating services like auto-refill to offering a mobile app.
Patient counseling is a significant component of drawing more business to your pharmacy. Simple services like medication review are immensely needed and can safeguard the health of your patients. As a pharmacist, there’s no one better suited than you to explore medication interactions, contraindications, and more.
Of course, adding more services can lead to further financial and legal investment if you’re not careful. It can also translate into more licensing and expenditures. However, there are significant revenue streams that your pharmacy can tap into right now without incurring new expenses. At the top of the list? The NeuropaCalm Care Program.
Marketing for Pharmacists
Remember that conversation you’ve avoided (or forgotten to have) with your patients? The one about peripheral neuropathy and new treatment options like the NeuropaCalm Care Program? It’s never been easier to get started.
Foot care is a critical topic for individuals with diabetes, and it’s one you can easily explore with your patients (and their caretakers) who walk through your pharmacy doors daily. After all, foot problems are common for those with diabetes. Poor blood flow can lead to nerve damage and numbness in the extremities.
It can also lead to slow-healing wounds. These symptoms contribute to a perfect storm of undetected injuries and dangerous infections. If not treated proactively, blisters and foot ulcers can quickly develop into something much worse.
It’s not unheard of for diabetic patients to require limb amputation. Of course, this leads to loss of independence, the risk of further infection, and increased caretaker burden. But you can interrupt this vicious cycle through education about diabetic feet and peripheral neuropathy.
Emphasize the importance of daily care and managing complications such as diabetic peripheral neuropathy. Simple reminders can naturally spark a conversation about neuropathy. They can open the doorway to scheduling an assessment. During this assessment, you can provide your patient with the personalized care, attention, and information they need to make an informed decision about treatment options.
Strengthen Revenues and Patient Relationships
A straightforward conversation about diabetic feet can lead to more substantial pharmacy revenues and better patient health management. You don’t need gimmicks or slick talk to sell people on NeuropaCalm. Instead, focus on raising awareness about a diabetes complication that affects millions of Americans annually.
There’s no better time to get proactive about promoting the value-added services at your pharmacy. Start with NeuropaCalm’s at-home, test-to-treat, cash-based diabetic neuropathy care program. It’ll allow you to reach a largely untapped, underdiagnosed market of individuals looking to you for their healthcare needs. No acquisition costs necessary.
Every time a diabetic patient or their caregiver walks through your facility’s doors, you have the opportunity to establish a deeper relationship. But if they leave without learning about peripheral neuropathy, consider it money down the drain. Make value-added services a priority to gain access to a new revenue stream. Schedule a call today to make the NeuropaCalm Care Program a priority at your pharmacy. Then, keep your marketing for pharmacists simple — talk about diabetic feet!