We offer value-added clinical services, through proven neuropathy care programs, to convenient care centers, pharmacies, chiropractors, and physical therapists. As a result, we often get asked about the benefits of offering value-added services to your patients.
While we could make a lengthy list to answer this question, the bottom line is this: providing medications alone is no longer enough. And this proves especially true when it comes to treating peripheral neuropathy, a condition that pill-popping alone won’t solve. Customers want more, which means including value-added services as a vital component of your facility’s offerings.
Keep reading to learn more about this strategy and the big payoffs it could yield to your company.
Value-Added Services and Patient Centricity
Facilities looking to expand into the value-added sphere need to keep one central theme in mind: the patient. All aspects of the services you offer must take the patient (and, by extension, their caregiver) into account. So how can your facility become more patient centric? By gaining clarity about the reasons to offer value-added services in the first place.
The healthcare landscape has changed substantially over the past decade. In its most traditional configuration, you could now argue that it’s unsustainable. Part of the reason for this is the increased need to pay attention to economics. There’s also been a stark shift regarding the role of decisions-makers in the healthcare process.
Payers in Medical Decision-Making
In recent years, payers (e.g., Medicare, Medicaid, and health plan providers) have come to play an increasingly vital role in selecting the medical treatments that deliver the most value. This is an important fact your facility needs to consider. After all, payers are more influential than ever before when choosing treatment regimes, sometimes even filling the role formerly occupied by physicians.
This new reality comes with the real danger of payers making decisions based primarily on cost. Among the best ways to avoid this is by focusing on patients and providing them with added value. There’s no better way to build new sources of revenue. What’s more, your facility will gain a reputation for service along with your product offerings.
What Motivates Payers
But what motivates payers beyond the bottom line? Ultimately, they’re looking for solutions that effectively address specific problems. At the same time, they don’t want to be deluged by clinical data and mountains of information. The same thing can be said for customers across all industries. We want clear solutions to problems, NOT more information.
Put into terms that relate more particularly to payers, they look for cost effectiveness, improved patient outcomes, and patient and community satisfaction with the care provided. Cost-effectiveness is demonstrated by providing data about a new treatment and comparing it to what’s currently on the market.
Payers get interested when therapy or treatment reduces costs while providing better outcomes. Although this last statement might sound counterintuitive, it isn’t. Better outcomes don’t have to be more expensive.
The Value-Added Difference
The NeuropaCalm Care Program is an affordable approach to treating peripheral neuropathy. This value-added program is associated with significantly better outcomes and positive patient experiences. What’s more, it’s designed to address the needs of the 25 to 30 million diabetic patients suffering from this debilitating and painful condition each year.
As the “most prevalent complication” for those diagnosed with diabetes mellitus, peripheral neuropathy patients are plentiful. But until recently, they had few options (beyond prescriptions) to counter the devastating effects of this disease.
Most were counseled by primary care physicians to learn to live with the condition, even as it reduced their quality of life and stole their independence. Fortunately, new technological advances have finally provided an effective treatment program for this condition, and you can bring greater value to your facility by offering it.
A Proactive Approach to Value-Added Services
A proactive approach to peripheral neuropathy comes with cost savings and countless benefits. Proper nutritional and light therapy intervention can help patients live independently longer, reduce the need for expensive (and side-effect-laden) medicines, and decrease the need for extremity amputation. Best of all, it’s priced affordably so all patients — even those unable to get their payers onboard —still have access to it.
People struggling with diabetes and neuropathy walk through your facility’s doors daily. It’s time to offer them value-added services that enhance your facility’s reputation while increasing customer loyalty. Schedule a call now to explore the benefits of membership and how we can provide your facility with the resources and support to ramp up revenues and change lives for the better.